Nokia might be taking a bashing in most of the markets across the world, India still continues to be one of the company’s stronghold. CMR India has come out with its report regarding the Indian mobile market for the January-April 2013 time period.
According to the report, more than 73.5 million mobile units were shipped in the country in the four months, a growth of 11.1 percent year on year. Out of the above figure, 9.4 million were smartphones. Though the number still dwarfs when compared to markets like China and the US, a YoY growth of 164 percent in the smartphone segment should be enough to get the smartphone vendors excited.
The feature phone market is still dominated by Nokia, which has had a strong presence in the country since the last decade. Nokia is still the top player as far as feature phones are concerned. It enjoys a 20.3 percent market share in the overall market (including smartphones and feature phones) ahead of Samsung’s 14.3 percent share.
However, when only smartphones are considered in the equation, Nokia is not even in the top three. The top spot is occupied by Samsung, accounting for a staggering 40 percent of all smartphone shipments. Local players Micromax and Karboon enjoy the second and third spot with 19.3 and 8.6 percent market share respectively. It is surprising to see the local manufacturers capturing such a huge chunk of the smartphone market in India. However, with the larger players also starting to offer cheaper options that don’t necessarily run on two year old hardware, we might see them making some recovery. Also, Nokia might make a comeback next quarter riding on the success of Lumia 520, 620 and 720 in India.