Here’s a bit of news that might actually surprise you. For the last quarter of 2012, Apple was the second biggest player in the Indian smartphone market in terms of revenue. This comes after the years of the company not paying much heed to the Indian market.
According to a report by IDC, Apple held a 15.6 percent market share in terms of revenue, behind Samsung’s 38.8 percent share. Sony stood third with a 9.6 percent grip on the market while Nokia came in fourth with a 7.3 percent share, less than half of what Apple held.
This comes after Apple adopted a shift in the distribution strategy. Rather than tying up with carriers to sell phones in the country, the Cupertino giant decided to sell iPhones via electronic retail stores and small shop just like other manufacturers do. This not only resulted in a drop in the price of the phone, but also made quicker deliveries of the phone possible, something that took months before.
With the iPhones (5, 4S and 4) being among the most expensive phones in India, it is understandable that even if they sell less than Nokia or Sony handsets overall, they bring in more revenue to the company. However, that isn’t the sole reason for Apple’s second position in the country, with sales of iPhone having quadrupled in the last quarter of 2012 according to an earlier reports by IDC.