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nokia here Nokia re brands its mapping and navigation services as HERE

In order to push more cross platform business, Nokia has announced that it is renaming the all of its mapping and navigation services on Windows Phone as ‘HERE’ going forward. The recently announced Lumia 520 and 720 come preloaded with Here suite including HERE Maps, HERE Drive and HERE Transit. The new HERE Maps will also feature the integration of LiveSight, Nokia’s set of augmented-reality technologies.

Nokia will begin providing the Here suite to other companies later this year to enhance the data and services. Amazon will likely be one of the first companies in that list. Only yesterday we heard about Nokia HERE coming on Firefox OS. HERE Maps, HERE Drive and HERE Transit- a public transport guide “that you can use even in unfamiliar surroundings” according to design chief Marko Ahtisaari, will also be available for non-Nokia Windows Phone smartphones in selected markets.

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