Smartphones are gaining wide acceptance in the Middle East, with two out of every five phones sold in the region being smartphones. According to a report by IDC, smartphone shipments grew 16.2 percent in Q2 13 over the same period last year. Nokia was the leader in the market when it came to overall mobile sales, capturing 45.2 percent market by volume. Samsung was in the second spot with an 18.3 percent share.
However, when it comes to just smartphones, Samsung outsold Nokia five to one in the region. Company’s Galaxy S III and Galaxy S III Mini were the wo most popular handsets. With that, Android accounted for 60 percent of the entire smartphone market in these countries. Windows Phone overtook Apple in Q2, with Nokia’s market share rising to 11.8 percent from 9.7% in Q1. Apple on the other hand lost some market share and was able to capture 11.4 percent of the market.
Surprisingly, it was BlackBerry that was in the second spot. However, the company’s newer Z10 and Q10 accounted for just 13.3 percent of vendor’s overall sales in the region.
IDC believes, Windows Phone has a real shot, now that Nokia has been acquired by Microsoft. The acquisition should help in giving WP a bigger marketing push, thanks to all the cash reserves that Microsoft holds.