It was only in late 2012, when Motorola decided to pack its bags and leave the Indian shores once and for all after failing to capture any significant market share in the country. One and a half years later things are looking prosperous for the same company in one of the world’s fastest growing smartphone market. Motorola made a comeback in the Indian market only five months ago, having tied up with India’s biggest online retailer Flikart to sell its Moto G in the country. The budget friendly phone was a blockbuster hit in the country and this was followed with the successful releases of Moto E and Moto X.
Just 5 months after a second entry in the market, Motorola has already sold 1 million handsets in the country. That too through just one retailer that sells these phones online. According to Sachin Bansal, founder and CEO of Flipkart, these figures should put Motorola among the top five smartphone brands in the country ahead of Nokia and Sony. According to IDC, 17.6 million smartphones were shipped in the country in the first quarter of this year, with Nokia shipping close to 700,000 units.
The reasons for the success has been giving customers something that other brands simply don’t offer. Even after so much time, the three Motorola offerings are the best in their price segment in this price conscious market. And the Indian consumer has learnt that online shopping isn’t all that bad, especially when the deal is worth it.
We expect Motorola’s success to continue in the market. If only they could improve the supply situation, they might sell way more phones in the days to come.