Keeping the Indian shutterbugs in mind, Nikon has launched a slew (17 to be exact) of new cameras in the country under the CoolPix brand. While some of these are refreshes to the last year’s models, others are new models including the CoolPix A.
The most expensive of them all is the CoolPix A, which comes with a DX format CMOS 16.2-megapixel crop sensor which was earlier reserved for the company’s DSLR units. It also comes with a 18.5mm (28mm equivalent) prime lens with a maximum f/2.8 aperture. The camera is able to produce DSLR like image quality and depth-of-field. Additionally, the camera features hot shoe with i-TTL compatibility, a dedicated mode dial and an adapter ring that accepts a lens hood or 46mm filters. It has been priced at Rs Rs 54,950.
The CoolPix S series models include S9500, S9400, S6500, S5200, S4400, S3500, S3400 and S2700, all of which come with built in WiFi. The price starts at Rs 5,950 and goes all the way up to Rs 18,950.
The CoolPix P series known for its extended zoom capabilities has been updated with P330 and P520. P520 comes with a 18.2 megapixel sensor and offers a 42x zoom. P330 on the other hand features a 12.2-megapixel 1/1.7-inch sensor along with 24-120mm (equivalent) F1.8-5.6 optically-stabilized zoom lens.
The L series has also been given 4 new models, namely the L820, L320, L28 and the L27. The cameras in this series offer features like extended zoom and high megapixel count. The camera have been priced between Rs 4,990 and Rs 15,990.
Lastly Nikon has introduced a rugged camera in the AW series dubbed as AW110. The camera is waterproof, shockproof and dustproof. It has a 16-megapixel sensor and has 5x optical zoom and includes WiFi and GPS. The camera has been priced at Rs 16,950
Nikon also revealed that its India business contributes to around 2 percent of its total revenue and expects the share to go up to 5 percent by 2016. That’s still a low number for such a huge country but we believe that the adoption of DSLR will help these companies gain better revenues from their Indian arms. According to Nikon, the Indian market for the DSLR segment stands at 245000 units annually, while it is 2.7 million units for compact cameras.