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According to market research group IDC, mobile phone sales in India stood at 218 million last year, a growth of 16 percent from 2011. A chunk of that growth came from the rise in demand for smartphones in the country.

india mobile market

The smartphone segment registered a whopping 48 percent growth YoY for a total number of 16.3 million handsets sold in 2012 vs 11 million handsets in 2011. According to the report, low end smartphones accounted for majority of the smartphone sales. The Indian manufacturers ramped up shipments and released multiple models in the sub 10,000 category, to take a significant share of the smartphone market in the country. According to the report, while the local vendors were dominant players in the sub $100 category, they gave a tough competition to global manufacturers in the $100-200 price range as well.

Android continued to be the dominant player in the market,but the last few months also witnessed the rise of iOS and Windows Phone as mobile platforms in the country.

However the Indian market is still significantly small when compared to China, where vendors were able to push over 150 million smartphone units alone. According to IDC, “This (Indian) market is expected to continue its growth into 2013, driven by the stupendous growth of close to 70 per cent in the smartphone market.” India is expected to become the number three market for smartphones by 2017, and Brazil will be fourth, as those countries overtake mature markets like Japan and Britain, IDC said.