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It happens so very often that you put in your full effort and still fail to get the desired results because someone else is not doing their part right. Nokia feels it is in the same situation with its smartphones running on Windows Phone.

In an interview with IBTimes, Nokia vice president Bryan Biniak’s disappointment with Microsoft could be not go unnoticed. He feels that since unlike the times when Microsoft was pushing Xbox into a market dominated by PlayStation and Nintendo, this time around Microsoft has less motivation to promote and innovate the brand as it isn’t actually pushing any hardware. He also feels that Microsoft doesn’t really understand the exact implications of getting things done on time, which can be clearly seen with the slow progress that Windows Phone 8 has made over the last eight months or so. He says Nokia is working hard with their partners to make them understand the essence of time.

On top of that, the app ecosystem on the platform is still naive and that is something that is holding back sales of what is otherwise great hardware.

“To give you a reason to switch, I need to make sure the apps that you care about on your device are not only on our phones, but are better. I also need to provide you unique experiences that you can’t get on your other devices,” said Bryan. He also added, “We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that’s not there that’s a missed opportunity of a sale.”

Biniak also told that Nokia and Microsoft were in close talks with most of the major developers across the world to get their apps on the platform. He feels that by the end of the year (or by March next year), there won’t be a single important app that users will be able to point out is missing on WP.

It seems Nokia is really determined on making Windows Phone a success, and if it has to hard press Microsoft to achieve that, it is up to that challenge as well.