While the huge annual sale that Flipkart calls the Big Billion Days (it spans over a few days now) is just over a month away, most of the preparations to make it successful actually began months ago. However, unlike the last few years, Flipkart could have another challenge to edge out its arch rival Amazon (which has its own sale in the same period called the Great Indian Sale) this year during the sale. No, we’re not talking about Amazon’s one day delivery (which is turning out to be a huge advantage), exclusive Prime content to lure buyers, or any other logistics issues that Flipkart could potentially run into.
What can turn out to be a possible (and perhaps the biggest) dampener for Flipkart this year is the large number of smartphone manufacturers that Amazon has been able to convince to exclusively offer phones on its own platform in the last couple of months. Yes, Flipkart still has a bigger collection of smartphones to offer, but anyone watching the industry closely will notice that most of the big launches in the recent past have been Amazon exclusives, if not available on both the platforms. These would include the likes of the Lenovo K8 Note, LG Q6, Nokia 6, Honor 8 Pro and the OnePlus 5. To make matters worse, upcoming phones like the Moto G5S and the Samsung Galaxy Note 8 are also expected to be Amazon exclusives.
With such a strong lineup of fresh mobiles, Flipkart will have to bank on some of its older models such as the Redmi Note 4 to maintain an edge over Amazon. However, given the momentum, we wouldn’t be surprised if Amazon actually manages to outdo Flipkart in mobile sales alone in the coming months.
Flipkart fans shouldn’t lose heart though. We’ve seen this trend all very well in the past and the company managed to bounce back successfully from the low to beat Amazon in what is arguably the biggest segment of online sales. With a fresh round of funding and deep pockets, Flipkart should not only be looking at bringing more brands onboard, but also offering a competitor to Amazon’s one day delivery. Otherwise, we have very recently seen how those large valuations didn’t mean much when it came to offering a price for Snapdeal’s business.