After waiting for over 3 months since announcement, we can finally see the new HTC flagship going live on Indian e-commerce websites. Along with the One M9+, One E9+ is also available in the market, a month after it was announced in India. Meanwhile, in these past few months, we’ve seen Samsung launching Galaxy S6 and S6 Edge in India and even dropping its price by Rs 8,000, while HTC was still trying to sell customers its year old flagship.
Most of the tech pundits have only praise for the HTC flagships. Their Desire line of mid range phones seem to be doing well in India too. However, even with the recent success, HTC still has a long way to go if it wants to find a place for itself in the Indian market. The hype around new phones in the current smartphone market doesn’t seem to last beyond a few months and HTC usually takes more than that time to launch its phones in the country.
And while Samsung discounts its last year’s flagships ridiculously, HTC doesn’t even bother changing the price at all. Last year’s One M8 still sells for over Rs 35,000, which is way too overpriced for an year old phone (we get the premium branding thing that HTC tries to sell, but it is no Apple). If HTC wants to be successful in the Indian market, perhaps it should consider changing its strategy a little. It is one of those few companies which sell premium dual SIM phones in India and if marketed probably, it can help HTC acquire a significant chunk of the premium smartphone market.